Our Mission

About Spirit of WomanKind

Spirit of WomanKind is on a mission to inspire, educate and empower women to practice self-care and develop self-leadership, so that they can prevent burn-out, live true to themselves and flourish in their own life.

Burnout will bury you faster. It sounds dramatic, morbid even, but the burnout statistics for women are actually this alarming. ⠀

Dr Borysenko is a a Harvard-trained scientist and psychologist and she believes ‘Burn-out is a disorder of hope. It sucks the life out of competent, hard-working people. You lose motivation and vitality’.⠀

Women experience higher burnout rates than men and they’re often the last person to realise they are suffering from burn-out.⠀

I recently read a story in an article about a woman who couldn’t see that she was in burnout, but other people could. She was so scared of admitting it, even talking about it, because she didn’t want to appear that she didn’t have it all together. According to the story in the article she ‘eventually was unable to function, so she drove to the highest building she could find and contemplated suicide. Instead, she went home, buried herself under her duvet and gave way to uncontrollable tears.’⠀

Thus began her road to recover and lifestyle change.

The downward spiral begins when we start believing we have to be stressed to get anything done. Our ‘hustle’ culture has something to do with this. According to Dr Borysenko we need to recognise the difference between positive and negative stress.⠀

‘Productivity rises with stress, but only to a certain point. When you’re stressed, you chase the same old carrot, whatever that might be for you. After that, you find yourself in the land of diminishing returns. You’re working harder, but getting less quality work done. That’s when burn-out sets in.’⠀

‘Women in burn-out exhaust themselves by doing, doing, doing. They also become cynical and negative about life. Feeling relentlessly put-upon creates a martyr complex and a raging sense of resentment and indignation that often makes burn-out victims feel justified in lashing out.’⠀

So how can we prevent burn-out? ⠀

Dr Borysenko says an early clue to burn-out is the lack of self-care. ⠀

Women close to burn-out often put themselves last on their own list.⠀

Yep. Self-Care. It’s not fluffy, it’s life changing. ⠀

How is your self-care? Where are you on your list? Are you even on your list? I hope so 🖤 ….and if you’re not, we’re here to help you change that

Spirit Of Womankind is a lifestyle brand and curated platform that brings research, resources, programs and products to help women to connect to their inner world, to identify their unique gifts and sense of purpose so they can make empowered choices. In so doing, cultivating self-care and self-leadership – which we believe are the building blocks to designing your life, on your own terms.

Our Philosophy

8 Pillars of Women’s Flourishing

Why Flourishing and not Thriving?
To thrive is to grow. To flourish is to grow well or luxuriantly.

Our mission is dedicated to women’s flourishing because when we grow well, we don’t do it at the expense of ourselves….

LIVE YOUR TRUTH

I believe that we are each undeniably worthy to live a true and fulfilling life.

CONNECTION

I believe this starts with a deeper connection with ourselves – our inner world.

SELF-CARE

I believe self-care plays a pivotal role in helping women make empowered choices in their lives as it relates to self-esteem and self-respect.

EMPOWERED CHOICES

When we as women make empowered choices, we step into our power, and self-leadership, and live true to our spirit.

UNIQUE GIFTS

I believe every woman has unique gifts – our sense of purpose and fulfilment comes from being able to use and fully express our unique gifts.

MAKE A DIFFERENCE

I believe that when we honour our unique gifts, and offer them in service of others, we not only make a difference in other’s lives but we also bring more meaning and fulfilment into our own lives.

LIFT OTHERS

By making a U-turn and coming back to ourselves; one-by-one, I believe that we can change our own world and then turn-around and lift others up as well.

RECONNECT

I believe that when we as women reconnect to our true selves, our inner light, and live true to our spirit, we radiate a powerful force from within.

Spirit Of Womankind is a lifestyle brand and curated platform that brings research, resources, programs and products to help women to connect to their inner world, to identify their unique gifts and sense of purpose so they can make empowered choices. In so doing, cultivating self-care and self-leadership – which we believe are the building blocks to designing your life, on your own terms.

Meet Our Founder

Welcome, I’m honoured you’re here…

I’m Özlem, the Founder of Spirit of Womankind. I created this lifestyle brand and online portal for women seeking the kind of empowerment and inner confidence that comes from knowing your true self and finding meaning and purpose in your life.

 

I have been working with women in the intersection of self-leadership, spirituality and self-care since 2012. My body of work is in service of women who are ready to usher in a period of transformation and be purpose-led – seeking to pivot their business, their career, and their life, in alignment with their true self.

 

Having gone through my own life and career changes, I know first-hand how it feels to get to a cross-roads in life and not know which way to turn. Having the right tools to navigate these situations will not only help you get through it, but it will also help you connect deeper to your truth so that you can live a life that is true to your spirit.

 

Beneath discomfort lies deeper connection, knowing and ultimately freedom and empowerment that can only come from knowing yourself.

I left my Corporate Accounting career and completed formal studies in several coaching modalities, and eastern mysticism. I founded Spirit Of Womankind to be in service of empowering women from the inside-out. I work with women who are in pursuit of a meaningful and fulfilling life, and who want to lead their life from within. My approach infuses timeless spiritual philosophies with modern coaching modalities, positive psychology, design principles and creative strategies. My work is a judgement-free zone, it is steeped in compassion, a soft-yet-strong approach.

 

I completed my Bachelor of Business from the University of Technology, Sydney (UTS), and worked as a Certified Practising Accountant (CPA). I spent over 15 years in the world of Corporate Accounting and Global Project Management. I led a busy and successful career that allowed me to travel the world, but deep down I felt excruciatingly empty, unfulfilled in my career and devoid of my true purpose. I knew that I had more to offer and I knew I wanted to make a difference in the world, especially for women and girls. I also knew that if I didn’t pause and pivot, I never would and I would end up stuck in a life that wasn’t truly mine – and I would end up having lived a life that wasn’t true to my spirit.

As an aunty to two adorable girls I am passionate about supporting women and girls to claim their self-worth and believe in themselves. Many of us are conditioned to be good girls and so we grow up being what we think others want us to be – we feel estranged from ourselves and often lose ourselves in the plight of pleasing others. Recovering from this requires work, and it’s necessary work to uncover the true beauty and unique gifts that each of us have – uncovering these gifts is one step, and then finding ways to share our gifts with the world is the next ….this is what allows us to live true to our spirit and be of service to others in a way that is empowering, fulfilling and meaningful.

 

I’m particularly passionate about self-care and I truly believe it plays a pivotal role in helping women make empowered choices in their lives as it relates to self-esteem and self-respect.

 

Through Spirit Of Womankind, I share research, resources, products and online programs to inspire, guide and support women as they embark on their next chapter in life – fuelled by purpose – so that they can live true to their spirit.

 

Thank you for being here.

 

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    Self-Care + Self-Leadership = Lifestyle Design